NOVOMATIC provides its products and gaming operations only in regulated markets with clear regulatory and legal frameworks.
The NOVOMATIC Group is positioned for steady, controlled and sustainable growth and will continue to consistently pursue this successful strategy. The core markets include, in particular, the member states of the European Union, as well as Central, Eastern and South-Eastern Europe. With its early commitment, the Group has established, expanded and maintained an excellent position in these countries. Apart from further growth of market share in these regions, the focus is also on markets with long-term stable growth prospects such as Latin America and Asia, as well as in the United States, where NOVOMATIC has been active for several years.
Research and Development
NOVOMATIC focuses on core, technologically trendsetting issues.
A key element of the Group is its position as a trendsetter in efforts to research and develop cutting-edge, innovative gaming equipment. The competitive advantage offered by its dual role as a producer and operator, as well as the Group’s international network of research and development competence centers, is being expanded on an ongoing basis. NOVOMATIC focuses on core, technologically trendsetting issues such as server-based / downloadable gaming, as well as online, social, and mobile gaming.
NOVOMATIC has one of the most modern concepts in Europe for gambling addiction prevention.
In addition to creative gaming ideas and technological innovation in operations, particular importance is also attached to responsible gaming. Here, NOVOMATIC has developed one of the most modern concepts to prevent gambling addiction throughout Europe, and is proud to be the first company to have developed and implemented a Europe-wide access system for AWP machine operations, providing the highest level of youth and gamer protection.