Press Release September 1, 2006

Novo Casino UK launch new dazzling £4000 jackpot games

Novo Casino UK, part of Novomatic Group of Companies, are cementing their position as one of the key players in the ever evolving and expanding UK casino market sector by releasing three new Section 31 games to coincide with the beginning of the autumn period.

Each of the three £4000 jackpot games – 9 line 5 reel Hearts of Gold™, Dolphin’s Pearl™, and Pharaoh’s Gold II™ – take a proven and successful platform and colour it with a vibrant theme, introducing lively characters and absorbing journeys that are brought to life by exciting game play and features.

The constant and substantial development resource devoted to the UK has resulted in a robust and varied range of games, the fruits of labour evident in the indubitable popularity of Lucky Lady’s Charm™ and Columbus™, the current best sellers from Novo Casino UK. Building on the foundation set by games such as Beetle Mania™ and Party Animal™ – perennially popular favourites among the casino guests in the UK – the three new games are expected to be in great demand.

This has been the case on the Stanley Casino Estate, where following consistent high placing, the current Novo Casino UK games have proved that they have the longevity and familiarity to remain popular favourites. Jason Lockwood, Product Manager, expects that the new games will also be Stanley Casino floor mainstays:

“Lucky Lady’s Charm™ and Columbus™ have been extremely popular with our players and I anticipate that the new games will also be well received.”

James Honour, Novo Casino UK Sales Executive: “This Autumn we are going to release a number of brand-new Section 31 games to the UK market and we are convinced that they will again be a great success for the casinos, and will become new favourites among the guests.”

The burgeoning UK market is increasingly competitive, and with customers expecting the best service, reliability and profitability from games, Novo Casino UK has a highly professional technical support team committed to delivering the high degree of support commensurate with Novomatic’s pedigree. This illustrates the quality of the Novomatic offering, a package that assures customers when selecting machines for their operations.

“Novomatic are committed to providing a premium product, in which every aspect, from sales to after service, is of the highest quality,” says James Honour.

Contact information:
Andrea Lehner
Marketing Assistance & Communications
Phone: +43 2252 606 415
E-mail: alehner@novomatic.com