Press Release August 30, 2007

AGI wins peruvian gaming show award

In winning the award for the ‘Best Exhibition Booth’ at the Peruvian Gaming Show Austrian Gaming Industries (AGI), the wholly owned subsidiary of Novomatic Holding Austria, underlined the company’s total commitment to its development and expansion not just in Peru but across the entire South American continent.

AGI is no newcomer to South American gaming. Its strong success over many years, particularly in Peru and Uruguay, is the springboard for a determined strategy to become a major force in what has become one of the global gaming industry’s hottest regions.

Exhibiting with its Peruvian affiliate Admiral Peru the AGI booth display was the biggest talking point of the three day show. Jens Einhaus, Sales Director AGI, expressed the company’s pride at what was achieved during the Lima based event: “Our purpose in exhibiting in Peru was to meet our customers and partners directly in their own marketplace. We were extremely impressed by the high level of visitors that we welcomed and their very positive reaction to the products that we showed. Customers not just from Peru but from across South America took the opportunity to see and test the latest Coolfire™ II games. We are more than satisfied with the results that we achieved, and doubly so with being given the accolade of Best Exhibition Booth.”

The Best Booth Award was presented by Peru’s National Gaming Society SONAJA and by the Ministry of Foreign Trade and Tourism MINCETUR. AGI’s Marketing Manager Max Lindenberg commented: “It is a great honour and a great compliment to be given the award for Best Exhibition Booth, particularly when given by such a distinguished selection committee. Our whole experience at the show was positive and it highlighted AGI’s strength in teamwork between continents. Sharing experience and knowledge between different parts of our international company – in this case Europe and South America – has always been a fundamental strength of the Novomatic Group as is the individual abilities of our multinational team. I extend to all colleagues in AGI and Admiral Peru my congratulations on the recognition given to our participation in Peru and the truly excellent results achieved.

Austrian Gaming Industries GmbH (AGI) - www.novomatic.com - is an integrated global gaming company specializing in the design, development, manufacturing, distribution and sales of electronic gaming machines and advanced technology products, in addition to extensive operational activities encompassing casinos, electronic casinos and sports betting outlets.

Contact:
Andrea Lehner
Marketing & Communications
AUSTRIAN GAMING INDUSTRIES GMBH
Tel.:       +43 2252 606626
E-mail:  alehner@novomatic.com