Press Release November 21, 2007

Novomatic’s Outstanding Innovations Set for ICE

Austrian Gaming Industries GmbH (AGI), wholly owned subsidiary of Novomatic Holding, has planned a spectacular appearance at ICE 2008, from January 22-24 at London’s Earls Court. The most impressive ever range of product innovations from AGI will make booth no° 3050 once again not just the biggest but also the most significant hot spot of the show.

The International Casino Exhibition (ICE) in London is traditionally the most important gaming show of the year for AGI’s international customers. It is the ideal place to introduce new products and innovations to the industry, to meet partners and customers and to present new business opportunities.

As in recent years Novomatic will present an impressive range of AGI gaming innovations on its huge floor space to the expectant show audience: the Novomatic booth will again be a very crowded place for sure.

10 brand new Coolfire™ II single slot games and a great variety of new Coolfire™ I
and Coolfire™ II multi-games
will be on display for visitors to try, test and be absorbed
in stunning game play and spectacular sounds and graphics! The new Coolfire™ II games have been especially designed for the latest range of cabinets and their highly advanced technological equipment.

Most prominently among the new cabinets is the Super-V+ Gaminator®. This machine is ideally equipped for both Coolfire™ II single games as well as multi-games and epitomizes the next generation standard cabinet for international markets. Featuring state-of-the-art video gaming technology the Super-V+ Gaminator® is absolutely designed to perform!

Super-V+ Gaminator® comes with panoramic displays in extra-wide screen format, Multi-Denomination and Multi-Language options and offers great sound through subwoofers and an active satellite speaker system. Sophisticated style and highest quality make this cabinet a top casino attraction for maximum guest attraction and superior performance.

At ICE AGI will add a further variety to its leading multi-player product range. The new multi-player Novo TouchBet® Live-Black Jack and an automated multi-player Poker table will
be released at ICE for the first time. Novo TouchBet® Live-Black Jack is the first product based on Novomatic’s totally new and highly innovative multi-player platform. AGI will introduce both products with comprehensive live-installations that will certainly be a major attraction of the show. Also the highly popular and internationally successful multi-player Roulette products
will be upgraded with new features for even more entertainment and gaming fun…

Another highly interesting product on display at the Novomatic ICE booth is the Flexi-Link jackpot system of the Australian company Independent Gaming Pty Ltd. Flexi-Link is the next generation of computer jackpot link systems, featuring multi-level mystery jackpots that maintain and enhance player attraction by visibly notifying the maximum possible cash value of forthcoming jackpot wins.

Flexi-Link has been a huge success in Australia, throughout Asia and beyond, with over 200 systems already installed worldwide. Since September 2007 a strategic alliance between AGI and Independent Gaming sees this guaranteed win technology come to licensed gaming venues throughout Europe.

At ICE AGI will present the first of a new range of in-house-developed themes for this gripping jackpot system.

Also, the UK-based Novomatic subsidiaries Astra and Novo Casino UK will present their latest product innovations: visitors will be highly welcome at the ATEI floor on booths 620 (Astra) and 720 (Novo Casino UK).

Jens Halle, Managing Director AGI, looks eagerly forward to the biggest gaming event of the year 2008: “After an incredibly successful year in 2007 ICE signals the go-ahead for the next trend-setting product generation for 2008. We will not rest on our laurels, on the contrary we will sustain the full impetus of the previous year in order to further expand our position as an industry leader. I am positive that Novomatic will once more really impress its customers with the new products display and I certainly look forward to seeing colleagues old and new alike at ICE. I would like to extend a hearty welcome to all our customers and partners to come visit Novomatic at ICE, booth 3050!”

Austrian Gaming Industries GmbH (AGI) - www.novomatic.com - is an integrated global gaming company specializing in the design, development, manufacturing, distribution and sales of electronic gaming machines and advanced technology products, in addition to extensive operational activities encompassing casinos, electronic gaming halls and sports betting outlets.

Contact:
Andrea Lehner
Marketing & Communications
AUSTRIAN GAMING INDUSTRIES GMBH
P: +43 2252 606 626
E-mail:  alehner@novomatic.com