A top-level discussion forum was held on 1 December 2015 at the Vienna Novomatic Forum on the subject of “McMindfulness, Green Washing, Pink Painting – from reactive do-goodery to proactive sustainability management?” Apart from Prof. Dr. Katja Rost from the University of Zurich, the author of the study according to which scientific evidence for the positive impact of CRS on a company’s success is at least doubtful, the participants included Dr. Fred Luks from the Competence Center for Sustainability at the Vienna University of Economics and Business, Dr. Christine Jasch, Head of Climate Change and Sustainability Services at Ernst & Young, Bettina Lorentschitsch, president of the Julius-Raab-Stiftung and Christine Vieria Paschoalique, Corporate Sustainability Officer at Wienerberger AG. Prof. Dr. Dr. Franz-Josef Radermacher from the University of Ulm supplemented this top-level group.
Dr. Monika Poeckh-Racek, Head of Group CR at NOVOMATIC and Mag. Daniela Knieling from respACT, the Austrian Business Council for Sustainable Development, were the hosts of this challenging and, happily, highly controversial debate.
For the first time ever, this event made the NOVOMATIC Stakeholder Dialog accessible to the wider public. Previous Stakeholder Dialogs had always been held behind closed doors following the Chatham House Rule (assurance of confidentiality). Based on the extremely positive feedback we received regarding this event, we are considering continuing on this path or to open the Stakeholder Dialog even further in order to enhance the learning effect for not only NOVOMATIC, but also and in particular for the participants and speakers.
A report of the event may be requested from firstname.lastname@example.org.