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NOVOMATIC Gaming UK successfully launch Lucky Lady’s™ Roulette with over 1000 operational terminals in the first 6 months
Since its launch in December 2021, Lucky Lady’s Roulette has been an unstoppable force across casino floors in the UK! Captivating both operators and players alike with the familiar theme and presence of the iconic Lucky Lady™ character, which is synonymous with the NOVOMATIC game catalogue.
We were expecting great things, but the immediate popularity and player adoption of the new game has blown us away.
The addition of this spectacular new game for the NOVO LINE Novo Unity™ II range of products has everything that a player could want: spellbinding graphics, the familiarity of a traditional roulette game as well as the addition of bonus multipliers, enhancing the portfolio and strengthening even further the appeal of the foremost ETG system in the market.
The game was released as a ‘soft launch’ for operators in December with the anticipation that it would steadily gain traction amongst casino customers. However, upon its release the game’s popularity took immediate effect. Before long other casino locations wanted the new Lucky Lady’s™ Roulette game in their clubs, exceeding all expectations of how the game would perform.
Phil Burke, Managing Director NOVOMATIC Gaming UK, commented: “We knew from inception that the combination of the UK’s best performing slots game theme and the market’s leading Electronic Table Gaming system was always going to deliver something special, and we were expecting great things, but the immediate popularity and player adoption of the new game has blown us away. We’ve been working on some very special developments for Novo Unity™ II over the last couple of years, Lucky Lady’s™ Roulette is the first of a series of extremely exciting innovations from us and we’re really looking forward to seeing these hit the market and deliver for our loyal fanbase of players and casino operators alike”.
Roulette with an extra touch of Lady Luck
Lucky Lady’s™ Roulette is an exciting new version of the Roulette game, where the Lucky Lady adds a little touch of extra charm. Players place their bets as normal on the layout, with the same odds as a traditional Roulette game on all outside bets and splits. The exception being that straight number bets pay-out at 30 for 1. In each game, after betting is closed and while the Roulette ball is still spinning, the Lucky Lady picks 1-4 random bonus numbers (from 0-36) displayed on magic spheres with bonus multipliers totalling 210 times the stake for straight numbers.
Operators can select the parameters for the number of bonus spheres to be drawn: from one to four extra numbers and any random variation between. The total bonus multiplier of 210x bet will always be randomly distributed among the number of spheres. At ‘No More Bets’ the random bonus numbers, along with their respective bonus multipliers are revealed to the players and highlighted on the betting field. Only straight number bets on these highlighted numbers can win the respective bonus multiplier. If the game result matches a bonus number and the player has bet on that number, they get their 30 for 1 straight bet plus the stake placed on that number multiplied by the bonus multiplier for that number.
Lucky Lady’s™ Roulette is available for all Roulette variants of the NOVOMATIC ETG offer based on NOVO LINE Novo Unity™ II: Novo Multi-Roulette™, Novo TouchBet® Roulette and Novo Flying Roulette™ in 0/00 versions.
