Sales
Thomas Schmalzer
VP Global Sales
Tel.: + 43 2252 606 0
E-mail: sales@novomatic.com
NOVOMATIC AG
Wiener Strasse 158
2352 Gumpoldskirchen
Worldwide
History
In its relatively short 45-year history, NOVOMATIC has become one of the top players in the gaming industry and the clear number one in Europe.
2025
Award
As part of ICE Barcelona 2025, the ICE Landmark Award was presented.
At the European Casino Award 2025, NOVOMATIC received three accolades:
-
Best New Innovative Product: V.I.P. X Galaxy™ 2.65
-
Best Cash Handling Product: NOVO CASH Casino Master
-
Sustainability Initiative Award: Going Green: NOVOMATIC’s sustainability strategy
Planned Acquisition
NOVOMATIC signs agreement to acquire Ainsworth via Scheme of Arrangement
Planned acquisition of the French Vikings Casinos Group
Licensing
NOVOMATIC receives Gaming Related Vendor Licenses in the UAE
Anniversery
NOVOMATIC celebrates its 45th anniversary
2024
Acquisition
Spati S.r.l., Italy
Establishment
ADMIRALBET CASTILLA Y LEON S.A., Spanien
ADMIRALBET VALENCIA S.A., Spanien
Product Launch
Launch VIP X Serie
ESG
Inauguration of the Group’s Largest Photovoltaic System at the Headquarters in Austria
2023
Acquisition
Alteatec Group, Malta
Inauguration
Reopening Spielbank Berlin, Germany
2022
Acquisition
HBG Group, Italy
Technology Partnership
Casino Campione, Italy
Inauguration
New Showroom Headquarters, Austria
Brand Ambassador
Ilie Nastase becomes ADMIRAL brand ambassador, Romania
2021
Inauguration
Casino ADMIRAL Helmond, Niederlande
Acquisition
ADMIRAL Extremadura S.L., Spanien
Amutron Automaten B.V., Niederlande
Establishment
Greentube Netherlands B.V., Netherlands
NOVOMATICECUADOR S.A.S., Ecuador
ADMIRAL GAMING/ONLINE/GASTRO UKR TOV, Ukraine
Greentube Luxembourg S.à r.l., Luxemburg
ADMIRALBET SPAIN S.A., Spain
2020
Licence
ADMIRAL Sportwetten GmbH receives sports betting licence in Germany
Inauguration
Casino Rostock, Deutschland
Anniversary
NOVOMATIC celebrates it's 40th anniversary
2019
Establishment
Greentube USA LLC., USA
NOVOMATIC TECHNOLOGIES RS d.o.o., todays Greentube Technologies RS d.o.o., Serbia
Brand Ambassador
David Hasselhoff - ADMIRAL brand ambassador, in Austria
Opening
Casino Admiral Waalwijk, Netherlands
2018
Market Entry
Moldavia
Inauguration
Casinos Mecklenburg West-Pomerania, Germany
Acquisition
Ainsworth Game Technology Ltd., Australia (Majority stake)
Product Launch
Panthera Series! Sleek is the new standard. With the Panthera series, launched in 2018, NOVOMATIC has once again succeeded in meeting the latest demands and requirements of international casinos and their customers.
2017
Opening
ADMIRAL Arena Prater - Europe's largest sports bar
Acquisition
Casino Royal Group, Germany
Basque Gaming S.L., Spain
Fortress Gaming Technologies, S.A., Poland
NOVO Poland Sp.z.o.o., Poland
NOVOMATIC Technologies Poland S.A., Poland
ATT S.A., Poland
Supervisory Board
Dr. Bernd Oswald takes over as Chairman of the Supervisory Board from Senator Herbert Lugmayr
Market Entry
Lichtenstein (Gaming Technology)
2016
Market Entry
France
Tunisia (Lottery)
Corporate Bond
NOVOMATIC issues a Corporate Bond with a volume of EUR 500mn (benchmark-bond)
Acquisition
Talarius Ltd., Great Britain
Lotaria Kombëtare, Albania
MG Gaming S.r.L., Italy
Electro System S.p.A., Italy
2015
Promissory Note Bond
NOVOMATIC issues promissory note bonds with a volume of Euro 275 million
Corporate Credit Rating
S&P assigns BBB Corporate Credit Rating to NOVOMATIC AG
Market Entry
Madrid, Spain (Operations)
Catalunya, Spain (Lottery)
Acquisition
BlueBat Games Inc., Canada
AbZorba Games LLC, USA
Österreichische Lotterien GmbH, Austria
Playnation Ltd., Great Britain
2014
Market Entry
Israel, Illinois, Costa Rica, Honduras, Guatemala
Acquisition
Luxury Leisure Ultd., Great Britain, Scotland
S.A.L. Leisure Ltd., Great Britain
GiGames S.L., Spain
SO.GE.M.A. S.p.A., Italy
Elam Group Electronic Amusement B.V., Netherlands
Corporate Bond
NOVOMATIC issues a Corporate Bond with a volume of EUR 200 million
Brand Ambassador
Niki Lauda becomes NOVOMATIC brand ambassador
2013
Milestone
NOVOMATIC Italia installs the 20,000th VLT terminal in Italy
Establishment
Novo Gaming Netherlands B.V., Netherlands
Long-Term Partnership
NOVOMATIC signs a long-term partnership with the Romanian State Lottery in the video lottery sector – concerning the supply of 10,000 Video Lottery Terminals (VLTs)
Innovation
NOVOMATIC with its proprietary NOVOMATIC Biometric Systems™ is the first gaming provider to internationally introduce the prerequisites for a biometrically supported registration and payment system
Acquisition
JVH exploitatie B.V., Netherlands
JVH gaming products B.V., Netherlands
Eurocoin Gaming B.V., Netherlands
Betware Holding hf., Island
2012
Acquisition
The NOVOMATIC Group takes over all casino-related business activities of the Spanish Cirsa Group
Bell-Fruit Games Ltd., Great Britain
Gamestec Leisure, Ltd., Great Britain
Mazoom Interactive Games Ltd., Great Britain
RLMS Sales Ltd., Great Britain
Establishment
NOVOMATIC Americas Holdings Inc. founded in Florida/USA
Opening
NOVOMATIC Gaming Spain opens new headquarters in Madrid
2011
Milestone
NOVOMATIC celebrates a milestone in Italy with the 10,000th video lottery terminal produced by NOVOMATIC in operation in the Italian market
Acquisition
Spielbank Berlin GmbH & Co.KG, Germany (92,04%)
Empire Games Ltd., Great Britain (70%)
VLT concessionary G.Matica, Italy (Majority stake)
2010
Corporate Bond
NOVOMATIC issues two corporate bonds with a total volume of Euro 350 million
Acquisition
NOVOMATIC enters the online market via acquisition of the Greentube Group
NOVOMATIC acquires key assets of Octavian International
Market Entry
NOVOMATIC-inspired consortium wins concession for the Dragonara Casino in Malta
NOVOMATIC Gaming Spain enters the Spanish B-machine market
Anniversary
NOVOMATIC celebrates 30th anniversary
2009
Product Launch
The NOVOSTAR® SL cabinet combined cutting-edge technology with futuristic style and ergonomic design and became a shining star on many international gaming floors.
Establishment
Crown Gaming Paraguay S.A. founded as a new subsidiary
Opening
NOVOMATIC Forum opened as a new socio-cultural meeting place in the city centre of Vienna
Building completion of the new NOVOMATIC Group headquarters at Gumpoldskirchen
2008
Establishment
NOVOMATIC Argentina Limitada S.r.l.
Market Entry
Market entry through subsidiary in North Macedonia
Opening
Opening of the Monticello Grand Casino in Chile (joint venture with Sun International) with a joint live act of Marc Anthony and Jennifer Lopez
Completion of the expansion of the AGI Hungaria Kft cable confectionary in Vezkény, Hungary
Groundbreaking
First installation in Macau and on the Philippines
Groundbreaking for the new NOVOMATIC headquarters in Gumpoldskirchen
Market Entry
Market launch of the Super-V+ Gaminator® as the new standard cabinet for the Coolfire™ II multi-games
Award
NOVOMATIC wins the ‚Austrian Export Trade Award 2008’ of the AWO
License
Product licences for the autonomous Spanish regions Andalucia, Aragon, Murcia und Madrid
2007
Establishment
Adria Gaming International S.P.A., todays NOVOMATIC Italia S.p.A., Italia
Acquisition
Crown Technologies GmbH, Germany
Crown Gaming S.A.C., Peru
Market Entry
Subsidiaries in Bulgaria, Bosnia, Serbia, and Montenegro
Trade Show
First trade show presence of AGI at the ASIAN GEM in Manila and at the SAGSE in Buenos Aires
Cooperation
Austrian Gaming Industries GmbH confirms strategic alliance with Independent Gaming Pty Ltd.
Opening
ASTRA Games Ltd. opens new headquarters in Cardiff
Alfor SIA opens new headquarters in Riga
Membership
Austrian Gaming Industries GmbH joins the Gaming Standards Association (GSA) as a gold member
2006
Revolution
LÖWEN ENTERTAINMENT GmbH revolutionizes the German gaming market it's new multigame concept NOVOLINE
2005
Market Entry
Market entry through subsidiary in Slovenia
Acquisition
XTRA Games Entertainment GmbH, todays ADMIRAL ENTERTAINMENT GmbH, Germany
Licence
Britisch Columbia, Quebec and Canada
Award
Awarded as the "Most Dynamic Company in Austria" in the "Big Player" category
Opening
Opening of Casino ADMIRAL Prater/Vienna, the largest betting casino in Europe
Product Launch
"The Winner" launches with all-time starks like Book of Ra™
Novo Multi-Table Roulette™, NOVO Unity™, Novo Multi-Wheel Roulette™ and Multi-Gaminator® are the main attractions at ICE 2005
2004
Acquisition
ASTRA GAMES Ltd. in the UK
Opening
Opening of Casino ADMIRAL in Budapest, Hungary
2003
Market Entry
Market Entry of Croatia
Market leadership in Estonia
Acquisition
Acquisition of the LÖWEN ENTERTAINMENT GmbH in Germany
Licence
Licence awards for British Columbia and Quebec, Canada as well as for Panama
Opening
Outlet operated by Spielbank Kassel in the city centre of Kasse, Germany
First Hungarian Casino ADMIRAL in Sopron
Product Launch
Lucky Lady's Charm™ and Sizzling Hot™ are launched
Development of the Coolfire™ II USB casino hardware platform
Novo Multi-Roulette™ and Novo TouchBet® Live-Roulette installations including more than 2000 terminals operating in leading casinos around the world
2002
Product Launch
Novo Streamline™
Expansion
Novo Multi-Roulette™ and Novo TouchBet® Live-Roulette installations including 1000 terminals operating in Casinos in England
Acquisition of minority stake in Admiral Leisure World (PTY) Ltd. (17.68%), South Africa
2001
Establishment
AGI Gaming Colombia S.A.S. founded as a new partner for the Colombian gaming industry, Columbia
Licence
License for Great Britain (Seller, Supplier and Maintenance License)
Acquisition
Spielbanken Kassel, Deutschland
Spielbank Bad Wildungen, Deutschland
Product launch
Dolphin's Pearl™ is launched
Presentation of Novo Multi-Roulette™ and Novo TouchBet® Live-Roulette at ICE 2001 in London
The products of NOVOMATIC Group are now represented in the majority of European casinos and in numerous overseas casinos
2000
Establishment
Advanced Technology Systems International S.A. (ATSI), Poland
Opening
Relocation of headquarters of ADMIRAL Sportwetten GmbH to Novomatic Street 1 in Gumpoldskirchen
Opening of ATSI's facilities in Cracow, Poland
Opening of the casino at Frankfurt/Airport as Germany's first airport casino
Licence
Peru
Republic of South Africa
1999
Licence
Acquisition of 10% of Spielbank Berlin Gustav Jaenecke GmbH & Co. KG by Prof. Johann F. Graf as an engagement in one of the most successful casinos in Germany
Cooperation between today’s NOVOMATIC and the UK-based Technical Casino Supplies (TCS)
1998
Establishment
Foundation of Advanced Technology Systems International S.A. (ATSI) in Poland emerging from a close cooperation with Cracow University of Engineering
Opening
Opening of casinos at Heringsdorf and Stralsund / Germany in co-operation with Stiftung Deutsche Sporthilfe
Licensing
New gaming law enacted in the Republic of South Africa based on US model legislation.
Manufacturer & Supplier License for Colorado (USA)
1997
Product Launch
Development of the Coolfire™ Coldfire Risc Processor casino hardware platform as a final step towards high-technology gaming, serves as a basis for interactive live games
Presentation of the first multiplayer machines. After the automation of the Roulette game, the development of TouchBet® Live-Roulette revolutionises the live games : With the first-time ever blend of the fascination of live games with the new possibilities of advanced gaming technology, Austrian Gaming Industries GmbH delivers an innovation of worldwide recognition taking once again a pioneering position for NOVOMATIC Group : Now up to 250 players can join in a live Roulette game at the same time and space is no longer a physical hindrance to the number of participants in a game.
1996
Establishment
Joint venture between NOVOMATIC AG and AS Eesti Loto, the state lottery of Estonia
Novoloto AS, Estonia
Participation in ADMIRAL Leisure World Ltd. leads to a successful stock market listing in South Africa
Opening
Opening of the hotel "ADMIRAL am Kurpark" in the spa town of Baden outside Vienna – diversification into the hotel industry
1995
Product Launch
"Interactive Multi-Games" enter the market and revolutionize the AWP sector in particular
Licence
Ontario, Canada
1994
Product Launch
Development of the new ASIC Applied Specific Integrated Circuit hardware platform as the basis for a new generation of high-tech slot machines
1993
Product Launch
FW028 Cabinet (Quattro)
Worldwide Activities
The NOVOMATIC Group has engagements in more than 30 countries worldwide. The growth of the Group is accelerated further with new emerging gaming jurisdictions. Subsidiaries are established in Germany, Norway, Poland, Latvia, Estonia, Namibia and Botswana.
1991
Establishment
ADMIRAL Sportwetten GmbH, Austria
1990
Establishment
NOVO-INVEST CASINO DEVELOPMENT AG, todays NOVOMATIC AG
Product Launch
First deliveries of full-range casino equipment to the Republic of South Africa
1989
Product Launch
"American Poker II" launched in the market - it will go down in the History of Gaming as "The Legend"
Market Entry
Fall of the Iron Curtain, beginning of extensive pioneering activities in the new EU Member States
1988
Market Entry
Expansion to the Republic of South Africa
1984
Technology
Development of the MPU 01 or Micro Processor Unit 01 hardware platform creating a basis for state-of-the-art slot machines
1981
Expansion
Beginning of expansion to Europe, initially Germany, France, Netherlands and Switzerland
1980
Product Launch
First "ADMIRAL"- Slot Machines
Establishment
Novomatic Automatenhandelsgesellschaft m.b.H. by Prof. Johann F. Graf, Austria
Production of the first ADMIRAL Gaming Machines
